New Product Development

Have a brilliant product idea, but not sure if it’ll work?

product-thinking

Go from Idea to Prototype to Product, with User validation at each stage.

Welcome to Codewave’s Design Thinking Led Product Development—a transformative journey from idea to product. We delve into your target audience’s needs, design for delight, and ensure high adoption and engagement by crafting a product they truly value.

We identify problems worth solving and prioritize solutions (features) based on effort, user value and business impact.

Building the right product, in the right way is critical. Here’s an overview of our design-thinking process and what you can expect. 

product-thinking
Why you'll love us?

We’re 10x thinkers and change makers, driving extreme-value innovation through human-centric design and emerging tech, defying the traditional. With a track record of serving 300+ businesses globally, collaborating with VC firms, startups, SMEs, and governments, while also developing our own GenAI products – we’re obsessed with building high-impact products, ready for scale.

features

Why Codewave, for new product development? ‘Coz we build REALAPPS.

Retention
We design for delight to ensure users consistently find long-term value.
Engagement
Our designs encourage repeat visits and sustained engagement.
Adoption
We craft onboarding experiences that activate users within seconds.
Lifetime Value
Our design focuses on maximizing the revenue potential per customer.
Accuracy
Precision engineering is at the heart of our development process.
Performance
We engineer applications to be lightning-fast, regardless of the load.
Privacy
We are committed to safeguarding data privacy and confidentiality.
Security
We conduct automated checks to spot potential risks proactively.

What to expect

What to expect working with us.

Codewave Values
Codewave Values
Codewave Values
Codewave Values
Codewave Values
Codewave Values
Codewave Values

We transform companies!

Codewave is an award-winning company that transforms businesses by generating ideas, building products, and accelerating growth.

Frequently asked questions

New Product Development(NPD) is all about taking an idea to market: Idea -> Development -> Test -> Launch.
Product design turns ideas into user-friendly solutions. It involves research, sketching, prototyping, testing, and refining to make something people love.
  • Ideation & Screening: Brainstorm ideas and identify promising ones.
  • Evaluation & Planning: Research, define features, and build a development plan.
  • Prototyping & Testing: Create prototypes and gather user feedback.
  • Development & Refinement: Build the final product based on testing.
  • Launch & Commercialization: Release the product and develop a go-to-market strategy.
The first step is all about Idea Generation. During this stage, you and your team will brainstorm new ideas and start to build a product concept based on market research and customer needs.
It allows companies to tap into new markets, expand their customer base, and generate additional revenue streams.
Identifying a market need, researching the competition, ideating a solution, developing a product roadmap, and building a minimum viable product (MVP)
  • Goal-Oriented Design Process: Emphasizes setting clear objectives and milestones to achieve specific outcomes within a defined timeframe, often used in projects with well-defined goals and requirements.
  • Process-Oriented / Explorative Design: Focuses on establishing and optimizing efficient workflows and methodologies, ensuring that the development process itself is well-structured, adaptable, and conducive to collaboration and innovation.
A product life cycle is the amount of time a product goes from being introduced into the market until it’s taken off the shelves. There are four stages in a product’s life cycle—introduction, growth, maturity, and decline.
Analyzing the end user’s pain points acts as an important step in product development. This growth is vital for sustaining competitiveness and financial health.
The final stage of your new product development process is commercialization, where you introduce your products to the market. This is the culmination of your brainstorming, research, and iteration, where your audiences can finally make use of what you created

Betting on the next big idea?

Know what will fly & what won’t.
Let’s do design thinking

TEST YOUR IDEA

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Ride the waves of Change.

What excites us is ‘Change’. We love watching our customer’s business transform after coming in touch with us.

Our Purpose